I’m going to give you the dirt on where to find free stock images, and my favourites for the ones you need to pay for.
Where To Find Stock Images
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Content Strategies
Stop Writing Boring Calls To Action!
Now that we’re already into Part frickin’ 4 of this series, I’m going to show you how to write engaging calls to action. Because I desperately want you to stop writing “click here.a” It just kills me. You’re so much better than “click here.” You’re more of a “Explode Your Brain Cells.” I know. I can tell.
How To Write A Killer Services Page
If you looked at my website last week, you would have wondered what the hell I do and if I could even help you, simply because the path(s) I had created was so overwhelming. I had one going to creatives, one for solopreneurs, one for courses, one for free resources, one for retainer clients – it was a bit of a clusterfuck, not gonna lie.
You Need A Clear Mission Statement
The easiest way to confuse visitors to your site is to give them 800 different kinds of services and products and resources. I learned this the hard way last week while I was redesigning some pages and cutting out some service offerings, trying to zero in on my customer persona and who I serve.
Fact: Email Marketing is the DM-Slide of Commerce
When I was younger, I often thought about becoming a dating advice columnist. The idea of helping the lonely and socially inept find love and build fulfilling relationships made me feel like less of a grinch. As it turns out, now that the golden age of Ann Landers...
3 Simple Steps to Savvy Social!
Social media: it can be a giant pain in the ass on a personal level, especially if you’re dealing with complicated relationships, racist aunts, or trying to dodge friend requests from that random you met at your friend’s loft-warming party. But, when it comes to...
Content Marketing: It’s Basically Digital Witchcraft
Your market research is finished. Your product is perfection. Your online shop is flawless. You’ve assembled a veritable dream sales team. You launch in six weeks and you’re running down your checklist -- what are you missing? Have you figured out your content...
Take Your Digital Marketing First Steps!
YOU ARE LIVING IN A GOLDEN AGE OF MARKETING. In terms of forging strong connections and relationships with your potential customers, it’s literally never been easier—or cheaper. Thanks to the invention of email marketing automation and social media, reaching hundreds...
5 Must-try WordPress Plugins!
Ahh, WordPress. The entry-level blogging platform that powers countless websites (about 30% of all websites, according to W3Tech). WordPress users range from former Livejournalers to journalists to artists to entrepreneurs to small business owners. The beauty of...
How To Blog WITH Your Audience, Not Just AT Them
What’s the difference between reading a blog and reading a book? A blog post has the potential to start a dialogue. A lot of stuff can go on in a comment section. In some areas of the internet (you know which ones), a lot of what goes on is SUPER toxic and I would NOT...
Keep Calm & Stop Checking Social Media!
Stay Focused On Your Work Against All Odds! If anyone knows the struggle of staying focused on work, it’s me. I usually have at least four projects on the go and prolonged concentration has never been my strong suit. I’ve checked Facebook twice already while writing...
Automation: Not Just For Robots Anymore!
Email marketing automation is basically like having an invisible army of helpers taking care of your marketing emails for you, so that you can focus on the 748 other things that you need to do to keep your business running at 100%.
How to Start Marketing Projects
Wondering how to start marketing projects with clear goals? And why it’s important?
How To Launch A Content Marketing Strategy – Email Marketing
So you've put together some goals and objectives, a blog, a video and possibly even a podcast! What comes next? You have to tell people about all the content you're creating! So I'm going to show you how to launch an email marketing strategy to support all of that...
How To Launch A Content Marketing Strategy – Podcasts
YESSS I LOVE PODCASTS! My very first podcast, Her Name Is, was a great experiment in putting a podcast together. And though I wasn't using the podcast as a content marketing tool, it actually created an opportunity for my co-host (the unmatchably awesome Jenny Tang)...
How To Launch A Content Marketing Strategy – Videos
Video killed the radio star. And now video content is totally dominating social feeds! So where are your videos? Add video content to your marketing strategy STAT! If you're a little nervous about taking the leap to add video content to your marketing strategy, let me...
5 Essential Pages You Need On Your Website
Websites can be daunting when you're starting from scratch, especially if you don't have a lot of content to start with. Lucky for you I've created a quick guide to help you answer the question: What pages do you need on your website? Home Page This is a bit obvious,...
How To Launch A Content Marketing Strategy – Blogs
Last week I talked about setting up your content marketing strategy with goals, objectives and tactics. Now we're going to get into the nitty gritty stuff, how do you use your content marketing strategy to inform the blogs you'll be writing? Blogs come in all...
How To Launch A Content Marketing Strategy – Goals, Objectives and Tactics
So you want to launch a content marketing strategy! That's great. I'm here for ya! Content marketing is rapidly becoming one of the most important tools in a marketing mix. Not only does it drive traffic to your website (keywords! SEO!) but it also shows off your...
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